Images are pleasant and create a sense of safety as well as adventure.Clear value prop with three short and simple lines - 'Find a place to stay.Gives a sense of belonging by saying that 'You're now part of a community.'.It assumes that the person signing up can be either a traveler looking for their stay or can be a host looking to open their home for guests. This email was sent by Airbnb immediately after we signed up on the platform. Footer includes the nitty-gritty details about the offer.It's well branded with the green color - the brand color of Evernote.Offer expiry date gives a clear timeline for people to make a decision.Reiterating the benefits which they already mentioned in onboarding email.40% off offer highlighted by a bright graphic so it's hard to miss it.Highlights urgency by saying 'Last chance'. If the free users don't convert to paid users during the onboarding or at the end of free trial, then such emails can be sent to incentivise them. Such emails are usually part of the onboarding sequence. This email from Evernote was received 3 days after they introduced the 40% discount offer for new users. 20 email marketing campaigns that you can learn from We have decided to focus on the intent of the email and how well that is conveyed, imagery, design, brand alignment, and the copy used to persuade the reader to take action. The emails are of different kinds such as launch emails, offer emails, emails asking for feedback, or register for the event. We have chosen campaigns from different industries - subscription apps, Saas business, direct-to-consumer brands, etc. These are handpicked from our own inboxes so you can be sure that these follow the latest design trends and best practices. And whether you are just starting your marketing journey or are a pro-marketer, we also need to keep ourselves updated with what kind of campaigns are working these days so we can take some of the best practices from them for our campaigns.īut it's hard to find emails when you are looking for them! That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries. As marketers, we need a daily dose of inspiration to deliver value to our customers and get the ROI on email marketing efforts for our business.
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